Residential market outlook, London, Q1 2014

Residential Market Outlook is the first of our updated suite of outputs.

This report provides our outlook for the London housing market, detailing our forecasts for prices and rents. These forecasts highlight the challenges faced by homebuyers in London and the South East. The intensity of activity currently in play is expected to persist this year delivering a remarkable level of price growth, taking its toll on all households.

Renters striving for that first step on the housing ladder are minimising rental costs where possible, saving towards what often seems an unreachable housing deposit. Meanwhile, homeowners seeking to move to the next stage in their housing lifecycle are looking beyond established London enclaves to more affordable alternatives.

With an upturn in demand for highly skilled professionals the capital is poised for change as households across the income spectrum broaden search criteria, review requirements and forge plans to find more affordable homes.