Connectivity: how big an impact will it have on residential property transactions in 2021?

Whilst good connectivity has always been a factor in the property decision-making process (no one wants their streaming to be interrupted by constant buffering), it is becoming increasingly important to home hunters in the UK.

The pandemic resulted in over 46% of adults working from home (statistics released by the UK’s Office for National Statistics, April 2020) which has amplified our reliance on a strong, fast and uninterrupted broadband connection. Though there is much debate over the future of offices it does seem that the way we work has changed and that working from home, at least in some degree, is here to stay.

This is beginning to have an impact on the residential market as potential buyers and renters look for reassurance that they’ll be able to continue working seamlessly from home. Unreliable connectivity is enough to put the brakes on a potential deal.

Tips for buyers and renters

It’s easy to check the internet speed and the internet providers available to any properties that you are considering. All you need is the property postcode and Ofcom allows you to check the highest download / upload speeds available. The app allows you to run a test on your broadband and Wi-Fi to check its speed at any given moment. It can also check mobile availability to see what your network coverage is like in the area. If your fixed line broadband is slow, particularly if you’re in a rural area, you may find mobile broadband is a faster option and saves you paying line rental for a landline you may not need. You can connect other devices to it by hot spotting so mobile broadband doesn’t limit you to your phone as the name suggests. Whether you rely on mobile or fixed line it is worth doing your research on the providers available to you at any property you are considering.

Tips for sellers and landlords

As a seller it’s a good idea to use the Ofcom speed test (also available on a range of other websites) at different times throughout the day so you can try to pre-empt any issues. If your connection is slow there are a few easy steps you can take to see if you can improve it:

  1. The location of the router can have a big impact. Make sure it is in the part of the property where you are most regularly going to be online and have it out in the open. Signal is affected by walls and furniture so try to remove as many of these between your demand hotspots and the router as possible. Also try to locate your router as far from other electronic devices as possible, especially those that use wireless signals such as Bluetooth.
  2. The age of your router can also play a part. Is it a case of your router needs upgrading to a newer, more powerful model? A small financial investment may help to sell / let your property.
  3. If your signal is still slow you may want to consider WiFi Range Extender. As the name suggests, it can help extend the range of WiFi i.e. the areas it covers in a property, but they can affect speed, so you need to do your research on the best models available.

If you’re trying to sell or let a property, perhaps merely providing research on download speeds and availability could make the difference in successfully clinching the deal.


If you do not wish to receive further communications from us, please email [email protected]. More details on how to opt out can be seen in our Privacy Policy.

John Gravett

Managing Director

T +44 (0) 20 7647 7135
John Gravett

If you do not wish to receive further communications from us, please email [email protected]. More details on how to opt out can be seen in our Privacy Policy.

James Hyman

Partner, head of residential agency

T +44 (0) 20 7407 3669
James Hyman, head of residential agency, Cluttons

Related services

Network estate management

Our experts manage all property aspects of our client’s infrastructure to ensure they can provide their customers with reliable mobile and fixed line connectivity during the rollout of new…

Residential estate agency

When it comes to selling or letting your home, we are driven to make it stand out from the ordinary. It’s our purpose to help you make the most of its value and guide you with great consideration…