Research

What is Prime Central London?

There is no single definition of Prime Central London, and it continues to change and evolve depending on the demands and fashions of the time. Prime Central London has seen huge change since it emerged from the fields and marshes of the 18th century.

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Prime Central London residential buildings

The evolution of Prime Central London report

The evolution of Prime Central London report is the first of Cluttons’ series of new research looking at the opportunities and challenges facing the UK’s housing market. We start our series by focusing on Prime Central London.

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Split image of two chairs, one traditional and one modern.

Forecasts & outlook Q1 2021

UK house price growth is likely to slow in the second half of the year as the Stamp Duty holiday reaches its end and government support schemes are withdrawn. Rents in Prime Central London are expected to bounce back slightly this year after a very poor 2020. Next year could see strong growth for both sales and rental values as the London economy, and its global connections, get back closer to normal.

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View from Westminster Cathedral, London

Wider South East Q1 2021

The wider South East saw strong house price growth in Q1, and the average time taken to rent a property reached record lows. The pandemic may be impacting the locations people choose, perhaps leaving traditionally popular commuter towns overlooked.

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Panorama of Docklands and Canada Water

Prime Central London Q1 2021

Prime Central London sales values continued to fall in Q1, but transaction numbers and stock levels were up on the same period last year which suggests increased confidence in the market. The rental market is still weak, but sentiment has improved relative to late last year.

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Marylebone house

Greater London sales & rental review Q1 2021

Annual house price growth is positive in Greater London, at above 4%. But transaction levels are below their long-run average and rental growth is negative. Leading indicators show the capital underperforming the rest of England on all three metrics.

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Chiswick, London

Residential development Q1 2021

K residential development output appears to have fully recovered, albeit recent activity has not made up for the drop in supply in Q2 2020. New build sales and development activity in London remains slow, but agents and developers are positive about the longer-term outlook.

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Residential building on River Thames

UK rental review Q1 2021

The UK lettings market started 2021 in robust fashion, with sentiment in Q1 pointing towards higher demand and price growth. There is, however, growing evidence of a potentially significant problem with arrears in the private rented sector.

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Apartment block

UK sales review Q1 2021

A year on from the first lockdown and the UK housing market continues to defy the negative economic news, with values up again in Q1 and activity remaining strong. On an annual basis prices are up 5.7% according to the Nationwide index, and mortgage approvals in February were 20% higher than the same month a year ago.

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View of Regent's Park, London

UK retail market review Q4 2020

Internet sales are 56% higher than they were in February 2020. Non-food store sales are 27% lower than at the start of the pandemic however, despite this, traditional retailers are continuing to grow their online presence and shrink their bricks and mortar portfolios.

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